Show of hands - how many of you turn off the lights while having sex? I'm going to venture a guess and say at least the majority will raise their hand. Yes, it sets the mood. But more than anything, the absence of sight heightens our other senses, making the experience more pleasurable. So, surely, visually impaired people must enjoy sex just as much as the next person.
Disabled individuals are often excluded from sex education and conversations about sex because they aren't viewed as 'sexual beings.' We took on the challenge to create a risqué campaign for Durex that fought for diverse representation and empowerment in sex for visually impaired individuals.
Through the strategic use of Braille on condom packaging, public transport grab poles, bar coasters, and posters, the campaign was designed to captivate diverse audiences, especially targeting visually impaired individuals through tactile communication. The Durex Touch Me condom features raised dots that spell 'touch me' when correctly worn, ensuring safety for the visually impaired while enhancing pleasure for everyone.
This idea was one of my MA student projects and while I still love the concept, if I approached it today I may have done it something like this.
You can fall in love at first sight
But lust is about so much more
You don’t need to see to enjoy sex
Which is why we close our eyes or turn off the lights
A campaign to empower sexual experiences for visually impaired individuals
Let’s not stay in the dark about safe sex
