Copywriter with 6 years of experience working with clients across a wide range of sectors such as charity, e-commerce, FMCG, technology, beauty and hospitality. Proven track record in running campaigns from conceptualisation to execution while working as a creative, both in agencies and in-house
PROFESSIONAL EXPERIENCE
Shelter UK
Copywriter
(April 2022 - Presently)
Copywriter
(April 2022 - Presently)
Responsible for conceptualising campaigns and writing copy for digital and print media for the organisation's income generation campaigns.
AiSolve Limited
Digital Content Creator
(January 2021 - March 2022)
Digital Content Creator
(January 2021 - March 2022)
Led a 3 person social media team to deliver the company's content strategy from ideation to execution. Also led new product pitches to potential clients.
Cruise Control & Co
Creative Strategy - Intern
(September 2020 - January 2021)
Creative Strategy - Intern
(September 2020 - January 2021)
Creative direction of photoshoots and writing film scripts for some of the firm's largest accounts. Ideation and execution of Instagram brand strategy for multiple clients.
M&C Saatchi, New Delhi
Copywriter
(August 2017 - September 2019)
Copywriter
(August 2017 - September 2019)
Writing content for digital and print media assets and scriptwriting digital films. Assited with the discovery of strategic insights for clients like Amazon India.
J Walter Thompson, Gurgaon
Copywriter - Intern
(May 2015 - June 2015)
Copywriter - Intern
(May 2015 - June 2015)
Created social media content for a Pepsico brand F&B product and a Unicharm female hygiene brand.
PROJECTS
Speculative Design Fiction
Won against 6 teams for a film that raised awareness on the impact of data privacy using smart toilets as the subject. Presented the project to the strategy team at The Telegraph.
Won against 6 teams for a film that raised awareness on the impact of data privacy using smart toilets as the subject. Presented the project to the strategy team at The Telegraph.
In Sound We Trust? (Master's thesis)
Explored the relationship between the use of branded sound or music and trust, with a focused study on the customer experience journey of Gen X women in London.
Explored the relationship between the use of branded sound or music and trust, with a focused study on the customer experience journey of Gen X women in London.
AWARDS
Inside Out Awards 2022, Best In-house Creative Agency of the Year
Recognised for impactful creative work, chosen from among teams across the UK and Europe.
Cream Collective 2020, Winner
Winner for an idea to turn a positive change in lockdown into a lasting habit. Was featured in the September issue of Campaign Live Magazine as "an emerging creative turning hope into action".
Advertising Week Europe 2020, Panellist
Represented the next generation of advertising creatives on a panel to discuss diversity, gender, cultural representation and the lack of opportunities for future candidates.
Goafest Creative Abby Awards 2018, Bronze
Awarded for brand microsite innovation to launch the World's First Virtually Unboxed Phone i.e. OnePlus 5T.
Awarded for brand microsite innovation to launch the World's First Virtually Unboxed Phone i.e. OnePlus 5T.
EDUCATION
MA Advertising
London College of Communication
University of the Arts, London
(September 2019 – January 2021)
Honed my creative advertising skills while working on projects with industry partners, such as Oliver Wyman, The Telegraph Technology Intelligence, MediaCom, Advertising Week Europe and Genius Steals.
London College of Communication
University of the Arts, London
(September 2019 – January 2021)
Honed my creative advertising skills while working on projects with industry partners, such as Oliver Wyman, The Telegraph Technology Intelligence, MediaCom, Advertising Week Europe and Genius Steals.
Mudra Institute of Communications, Ahmedabad, India Post-Graduate Certificate Program: Advertising Management & Public Relations
(August 2017 - August 2018)
(August 2017 - August 2018)
Integrated Marketing Communications:
Advertising, Public Relations and Digital Marketing Online Certification, IE Business School
(March 2016 - June 2016)
Advertising, Public Relations and Digital Marketing Online Certification, IE Business School
(March 2016 - June 2016)
BSc Economics
NMIMS, Mumbai
(June 2014 – April 2017) Skills
NMIMS, Mumbai
(June 2014 – April 2017) Skills